What I’ve been reading lately (week 35)
Over the past six years, as I’ve built a UX team from a solo practice to a team of 11, I’ve seen how design research can greatly influence product development. Early on, we had little time for customer interviews or usability tests. We were mostly shooting from the hip, listening to customer support, and revising on the fly.
- Great design = getting people to do what you want
A copout: “Create a place or a site or a tool that helps the user do whatever the user wants to do.”
- 5 Mistakes You Should Avoid When A/B Testing Your Designs
A/B testing can help improve your web designs. Even a small tweak such as changing the location of your call-to-action button can increase sales by 35.6%. Performing A/B tests will let you verify that your design changes lead to better results.
There is nothing more insightful than learning how to improve your business directly from your customers. The challenge is asking the right questions.
- Designing for Transparency and the Myth of the Modern Interface
Over a decade after Mark Weiser’s publications on calm computing, we’re finally reaching a point where technological capability matches our desire for ubiquitous computing and so-called natural user interfaces. However, taking a lesson from artificial intelligence, just because we can create a system does not mean we are ready to design it.
- Eight Human Behaviors to Validate Your Product Designs
For a product designer, an interface is not just a collection of words and pixels. Everything we design is a potential study in human behavior. Understanding human behaviors and motivations can help designers create interfaces that people truly connect with. But being able to defend your thinking i