Five Approaches To Creating Effective Lightweight Personas
“So who are we designing for?”That should be the first question of every single project.
It should be followed by, “What are their motivations?” or “What are their goals?” If you don’t know who you’re designing for, wireframing is a waste of time. I was once at fault: I would start projects this way. After a few failed projects, I started every new project with at least some research so I could understand the target audience.