What I’ve been reading lately (week 39)
- Why We Prototype
First and foremost, the prototype defines the meat of a website: its content. Whenever possible, we use real content in our prototypes, which forces us to assess our content needs early on.
- User don’t hate change. They hate you.
What’s not being said is Users don’t hate change. Users hate change that doesn’t make things better, but makes everything have to be relearned. In fact, users don’t like change that might improve their lives if they don’t perceive the value of that change.
- Mobile Testing Toolbox: Part 1
I’ve been evaluating and testing remote usability testing tools since the summer of 2012. When I began, such tools seemed impossible to find, but now, many exist on the market.
- The Elements of a Style Guide
If your company publishes content, you probably need a style guide. It might sound like a huge undertaking, but style guides don’t have to be exhaustive. In fact, the exhaustive ones are usually counterproductive because nobody bothers reading them.
- On Writing Interfaces Well by Jonas Downey of 37signals
Interface designers like to talk shop about visual styling: colors, icons, type, gradients, shadows, spacing. If it can be tweaked in Photoshop, there’s probably a lengthy Twitter debate about it.
Aesthetics are debatable, but writing is essential. Peel away the layers of styling and you’ll be left with words. Writing is the meat of a design, and it’s one of the hardest things to get right.
- Data-Driven Design In The Real World
As more designers and writers look to analytics to inform their decisions, many still struggle to implement their findings in a sustainable, ongoing way. Too often, testing and analysis are one-off activities, providing plenty of important-looking numbers but not lot of context or specific direction.
- When it comes to music – Sweden goes up stream
I don’t know if you knew this , however Spotify is in fact Swedish service. It become one of the few providers that may take on i-tunes regarding options and cost. Here’s a motivating reports about this and the way it started to be so great . Also, you can check one on our new posts about Spotify.
- Onboarding Techniques and Examples for Your New Users
When someone signs up on your website, or downloads your software, or installs your mobile app, it doesn’t immediately mean the person has already decided to use it. You have a small window of opportunity to quickly introduce your app’s key features and teach a first-time user how the app works. The process of familiarizing a new user to your app is called onboarding.
- How to Get Noticed as a Designer: Seven Tips from Influential Curators, Retailers and Creative Directors
Over the last few weeks, I’ve been lucky enough to talk with ten of the most important names in industrial design—not designers themselves, but the people who make design careers by manufacturing, exhibiting and selling original work. I asked them each a handful of questions about how they discover new design and how emerging designers can turn heads and gain recognition. These influential curators, retailers and creative directors were quick to share their insights (and in some cases their personal e-mail addresses), telling us how to get a chair into production, a piece into MoMA’s collection (or its stores) and your name on the tip of Gwyneth Paltrow’s tongue.
- Does Digital Age Overcomplicate Design?
There is a scene in the television series “Boss” in which the mayor of Chicago, played by Kelsey Grammer, is discovered by his wife washing bed sheets by hand at three o’clock in the morning. “Why don’t you use the washing machine?” she asks, not unreasonably. “I can’t turn it on,” he replies.
- A Five-Step Process For Conducting User Research
Imagine that this is what you know about me: I am a college-educated male between the ages of 35 and 45. I own a MacBook Pro and an iPhone 5, on which I browse the Internet via the Google Chrome browser. I tweet and blog publicly, where you can discover that I like chocolate and corgis. I’m married. I drive a Toyota Corolla. I have brown hair and brown eyes. My credit-card statement shows where I’ve booked my most recent hotel reservations and where I like to dine out.
- How Monitoring Can Affect User Experience
One of the simplest but most impactful design decisions inside the Prius is the miles per gallon meter. Any Prius owner can readily fill you in on their average miles per gallon, and if they’re really paying attention, they know their MPG in different parts of town. Going down a hill or sitting in high traffic? MPG goes up. Have to cruise on gas for a while? Watch the numbers go down.
- When Does Quantity Become Quality? How to navigate big data
Whatever your view is regarding the definition or competencies of a UX designer, there is no question that we work at the interface between human and computer interactions. Therefore, it should come as no surprise that a solid understanding of the relevant technology and user behavior is required to deliver the best possible user experience.
- Design for Experience: Promoting Empathy For Users
As a judge for the international Design for Experience awards, I must forewarn you: I will have a very critical eye on anyone nominating an elevator in the “Promoting Empathy For Users” category. Why? I’ve traveled within four continents and have yet to see an elevator truly designed for the user.