Filters vs. Facets: Definitions
The terms “filters” and “faceted navigation” are often used interchangeably; while related, these concepts have important differences. Both are tools to help users narrow down large sets of content, but faceted navigation—while more flexible and powerful—is more difficult to create and maintain.
Designing for Different Types of E-Commerce Shoppers
There are 5 main types of e-commerce shoppers. Knowing the different motivations and habits people have when they come to a site helps designers make decisions that improve overall site usability while supporting different users’ needs.
Login Walls Stop Users in Their Tracks
Demanding that users register or log in before they can use an app or see website information has high interaction cost and defies the reciprocity principle.